<h4 style="font-weight: 600;">Background Reading</h4>
<ul style="font-weight: 400;">
 	<li><b><strong>Article: </strong></b>Wemple, E. (2016, June 2). Tribune Publishing, now ‘tronc,’ issues worst press release in the history of journalism. <i><em>The Washington Post.</em></i> Retrieved from: <a style="font-style: inherit; font-weight: inherit;" href="https://www.washingtonpost.com/blogs/erik-wemple/wp/2016/06/02/tribune-co-now-tronc-issues-worst-press-release-in-the-history-of-journalism/?utm_term=.01c7465d8ea6">https://www.washingtonpost.com/blogs/erik-wemple/wp/2016/06/02/tribune-co-now-tronc-issues-worst-press-release-in-the-history-of-journalism/?utm_term=.01c7465d8ea6</a>.</li>
 	<li><b><strong>Press release: </strong></b>(2016, June 2). News Release. Retrieved November 03, 2017, from <a style="font-style: inherit; font-weight: inherit;" href="http://investor.tronc.com/phoenix.zhtml?c=254385&amp;p=irol-newsArticle&amp;ID=2174771">http://investor.tronc.com/phoenix.zhtml?c=254385&amp;p=irol-newsArticle&amp;ID=2174771</a>.</li>
</ul>
<h4 style="font-weight: 600;">Instructions</h4>
<p style="font-weight: 400;">On June 2, 2016, Tribune Publishing, which owns American newspapers such as the Chicago Tribune, the Los Angeles Times and the Baltimore Sun, among others, rebranded itself as “tronc” in an effort to ward off a takeover bid and to keep up with the digital era.</p>
<p style="font-weight: 400;">In the background reading critiquing the press release, Erik Wemple of The Washington Post calls it “the most concentrated mess of buzzwords that digital publishing has ever seen.” You work in the finance department for a competing media company, The New York Times Co. Your boss is going for lunch with some key shareholders and needs to know what’s currently happening in the media industry. He’s emailed you this press release with the instructions, “to make sense of it.”</p>
<p style="font-weight: 400;">In 200-300 words, use plain English to explain to your boss the content of the press release, i.e. the changes at Tribune Publishing. There is no specific format for this assignment; a couple of paragraphs are sufficient. Instead, try to convey to your boss the essence of what’s written. Pare it down. Be as concise as possible. Think about your audience. The <a style="font-style: inherit; font-weight: inherit;" href="https://www.sec.gov/pdf/handbook.pdf">SEC Plain English Handbook</a> in the additional resources section of this module is an excellent source for guidance.</p>
<p style="font-weight: 400;"><b><strong>Note:</strong></b> there is no need to touch the section entitled, “cautionary statements regarding forward-looking statements.” Leave it out completely.</p>
<p style="font-weight: 400;"><b><strong>Upload your response as a PDF file in the submission area below.</strong></b></p>
<p style="font-weight: 400;"><span style="font-style: inherit; font-weight: inherit;">Review this </span><a style="font-style: inherit; font-weight: inherit;" href="https://courses.edx.org/assets/courseware/v1/951aaf38f1c8f2170a9f9e725a3cb3ba/asset-v1:UBCx+COMM220x+2T2020+type@asset+block/BUS2x-Rubric.pdf">grading rubric</a><span style="font-style: inherit; font-weight: inherit;"> to understand how you will be graded for this assessment.</span></p>
<p style="font-weight: 400;">No additional research is required.</p>
<p style="font-weight: 400;"><i><em>Please ensure that you have read the assignment instructions carefully and are submitting the correct assignment described in the course outline.  Failure to submit the correct assignment will result in a grade of zero.</em></i></p>