<strong><em>“Hermione uses all these big long tongue twister words. I don’t know what she’s going on about half the time!” </em></strong>
— Emma Watson

<center><img src="https://courses.edx.org/assets/courseware/v1/2555e732198715f52ae202ee20e2d75a/asset-v1:UBCx+COMM220x+2T2020+type@asset+block/Emma_Watson_2013.jpg" alt="Emma Watson" width="199" height="317" /></center><em>Emma Watson. Photo by: Georges Biard [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)],
via Wikimedia Commons</em>

Have you ever listened to someone with technical expertise that’s outside of your field or realm of knowledge and feel totally overwhelmed? Or have you needed to read and reread a report or email multiple times to understand the author’s intent? These situations can leave us feeling unintelligent or like imposters.*

But most of the time in this kind of scenario, it’s the fault of the communicator – not the audience. It’s not a sign of your intelligence at all. The person speaking or writing has not assessed his/her audience correctly or understood what type of context and vocabulary is accessible in the situation.

In this module, we’ll discuss how to tailor your language so it reflects your purpose. We’re going to aspire to speak and write like Emma Watson, not her on-screen alter ego <a href="https://en.wikipedia.org/wiki/Hermione_Granger" target="_blank" rel="noopener noreferrer">Hermione Granger</a>. Then, we’ll dive into delivery. How can you speak so your audience not only understands you, but is captivated? As we discuss these fundamentals, think about speakers and writers you admire. What type of language do they use? How do they carry themselves?

<strong>By the end of this module, I want you to understand and apply the following principles:</strong>
<blockquote>
<ul>
 	<li><strong>Understand the importance of accessible and plain English in your communications.</strong></li>
 	<li><strong>Employ delivery techniques to speak in a compelling, articulate and clear manner.</strong></li>
 	<li><strong>Craft impactful introductions and conclusions.</strong></li>
</ul>
</blockquote>
Ready? Let's start.

<hr />

<h2 class="mb-0 h3">Employing Plain English</h2>
I have a lot to say about the importance of plain English. But let’s let Anna Kendrick speak first. Click on the link below and watch her in the movie “Mike and Dave Need Wedding Dates.” In this scene, she’s pretending to be a hedge fund manager.
<ul>
 	<li><strong>Video (01:03): </strong>Movie Clips Coming Soon. [Movie Clips Coming Soon]. (2016, May 26). Mike and Dave Need Wedding Dates Movie CLIP - School Teachers and Hedge Funds (2016) - Movie HD [Video File]. Retrieved from <a href="https://www.youtube.com/watch?v=FsU4h9zO4qo" target="_blank" rel="noopener noreferrer">https://www.youtube.com/watch?v=FsU4h9zO4qo</a>.</li>
</ul>
When you are finished watching the clip above, watch my video on using plain English.

[video width="1280" height="720" mp4="https://tesoll.com/wp-content/uploads/2020/12/UBCBUS2B2017-V002500_DTH.mp4"][/video]

&nbsp;
<h2 class="mb-0 h3">Delivering With Confidence</h2>
What does it take to shine on stage? Let’s go over what to focus on when public speaking.

<strong>Note:</strong> before watching this video, if you haven't done so already, I recommend you watch Emma Watson's speech at the UN below that was posted in the Pre-Work section for this module.
<ul>
 	<li><strong>Video (11:47): </strong>HeForShe. [HeForShe]. (2014, September 22). Emma Watson HeForShe Speech at the United Nations | UN Women 2014 [Video File]. Retrieved from <a href="https://www.youtube.com/watch?v=Q0Dg226G2Z8&amp;feature=youtu.be" target="_blank" rel="noopener noreferrer">https://www.youtube.com/watch?v=Q0Dg226G2Z8&amp;feature=youtu.be</a>.</li>
</ul>
[video width="1280" height="720" mp4="https://tesoll.com/wp-content/uploads/2020/12/UBCBUS2B2017-V001900_DTH.mp4"][/video]

&nbsp;
<h2 class="mb-0 h3">Starting and Ending Memorably</h2>
Capturing your audience's attention from the very beginning, and concluding with impact are the topics of this section. Note that there are four videos in this section:
<blockquote>
<ul>
 	<li>Part 1 of my video lecture</li>
 	<li><em>3 things I learned while my plane crashed</em> (Ted Talk - <strong>watch only the first 01:30 minutes</strong>)</li>
 	<li>Part 2 of my video lecture</li>
 	<li><em>Can we all "have it all"?</em> (Ted Talk - <strong>start at 15:20</strong>)</li>
</ul>
</blockquote>
Please watch all four of these videos in this order.

[video width="1280" height="720" mp4="https://tesoll.com/wp-content/uploads/2020/12/UBCBUS2B2017-V002600_DTH.mp4"][/video]

&nbsp;

[video poster="https://tesoll.com/wp-content/uploads/2020/12/RicElias_2011U-480p-en-mp4-image.png" width="854" height="480" mp4="https://tesoll.com/wp-content/uploads/2020/12/RicElias_2011U-480p-en.mp4"][/video]

[video width="1280" height="720" mp4="https://tesoll.com/wp-content/uploads/2020/12/UBCBUS2B2017-V002300_DTH.mp4"][/video]

[video poster="https://tesoll.com/wp-content/uploads/2020/12/RicElias_2011U-480p-en-mp4-image.png" width="854" height="480" mp4="https://tesoll.com/wp-content/uploads/2020/12/AnneMarieSlaughter_2013G-480p-en.mp4"][/video]

&nbsp;
<h2 class="mb-0 h3">In the Field Interview 3</h2>
Throughout the Business Communications course, we will be showcasing experts in areas that we are discussing in each module. These <em>In the Field</em> interviews will provide you with real-world examples of how the concepts covered are applied in actual business settings.

This <em>In the Field</em> interview is with Chad Brealey, who is a Canadian producer, writer, lecturer, conservationist, and outdoorsman. His current work, the series “Salt, Fresh &amp; Field,” shares a new perspective on wilderness and the personalities that exist on the border between how food gets to the table and the way we eat. The series presents an emotional, vivid, and cinematic treatment of food and culture in western Canada.

Brealey holds a master’s degree in publishing from Simon Fraser University and was the first saltwater fly fishing guide in the Great Bear Rainforest. He co-founded the Haig-Brown Institute and served as the communications director of the Pacific Salmon Foundation. Born and raised on the West Coast, Brealey currently lives in Vancouver with his wife, two children, and their black lab named Drake.
<blockquote>
<ul>
 	<li><strong>Salt, Fresh &amp; Field</strong>: <a href="http://saltfreshfield.com/" target="_blank" rel="noopener noreferrer">http://saltfreshfield.com</a></li>
 	<li><strong>Twitter: </strong><a href="https://twitter.com/chadbrealey" target="_blank" rel="noopener noreferrer">https://twitter.com/chadbrealey</a></li>
</ul>
</blockquote>
[video width="1280" height="720" mp4="https://tesoll.com/wp-content/uploads/2020/12/UBCBUS2B2017-V001400_DTH.mp4"][/video]

&nbsp;

&nbsp;
<h1>Access the Assessment Here:</h1>