<h4 style="font-weight: 600;">Background Reading</h4>
<ul style="font-weight: 400;">
 	<li><b><strong>Article: </strong></b>Meuse, M. (2017, March 29). UBC grad students developing wearable overdose detection device. <i><em>CBC News</em></i>. Retrieved from: <a style="font-style: inherit; font-weight: inherit;" href="http://www.cbc.ca/news/canada/british-columbia/wearable-overdose-detection-device-1.4045683">http://www.cbc.ca/news/canada/british-columbia/wearable-overdose-detection-device-1.4045683</a>.</li>
</ul>
<h4 style="font-weight: 600;">Instructions</h4>
<p style="font-weight: 400;">Imagine you are one of the six UBC students who came up with the wearable device that detects a drug overdose. It has gone through the necessary testing and now you are looking for funding. The team has been brainstorming investment opportunities and decided to approach several different non-profits, governmental entities, as well as private investors.</p>
<p style="font-weight: 400;">Your idea was to ask <a style="font-style: inherit; font-weight: inherit;" href="http://www.grandchallenges.ca/who-we-are/">Grand Challenges Canada</a> – a governmental organization that funds healthcare initiatives, for sponsorship. Here is some more information on Grand Challenges Canada from its website:</p>
Grand Challenges Canada is dedicated to supporting Bold Ideas with Big Impact®. Funded by the Government of Canada and other partners, Grand Challenges Canada funds innovators in low- and middle-income countries and Canada. The bold ideas Grand Challenges Canada supports integrate science and technology, social and business innovation – known as Integrated Innovation®.

One of the largest impact-first investors in Canada, and with a feminist investment approach, Grand Challenges Canada has supported a pipeline of over 800 innovations in more than 80 countries. Grand Challenges Canada estimates that these innovations have the potential to save up to 1 million lives and improve up to 28 million lives by 2030.

<a style="font-style: inherit; font-weight: inherit;" href="http://www.grandchallenges.ca/who-we-are/">http://www.grandchallenges.ca/who-we-are/</a>
<p style="font-weight: 400;">You are writing an introductory email to Grand Challenges Canada, to persuade them to meet with your team and discuss investment opportunities. Remember the AIDA framework – <b><strong>Attention. Interest. Desire. Action</strong></b>, as well as the purpose of your communication and your audience.</p>
<p style="font-weight: 400;">Don’t worry about the formatting of the document and you can address your email to Grand Challenges Canada and simply sign-off with your name. Remember – Grand Challenges Canada receives many requests such as these. How can you make yours stand out?</p>
<p style="font-weight: 400;"><b><strong>Upload your response as a PDF file in the submission area below.</strong></b></p>
<p style="font-weight: 400;"><span style="font-style: inherit; font-weight: inherit;">Review this </span><a style="font-style: inherit; font-weight: inherit;" href="https://courses.edx.org/assets/courseware/v1/951aaf38f1c8f2170a9f9e725a3cb3ba/asset-v1:UBCx+COMM220x+2T2020+type@asset+block/BUS2x-Rubric.pdf">grading rubric</a><span style="font-style: inherit; font-weight: inherit;"> to understand how you will be graded for this assessment.</span></p>
<p style="font-weight: 400;">No additional research is required.</p>
<p style="font-weight: 400;"><i><em>Please ensure that you have read the assignment instructions carefully and are submitting the correct assignment described in the course outline.  Failure to submit the correct assignment will result in a grade of zero.</em></i></p>